Martin Lindstrom, an author and speaker, thinks that cellphones have become akin to a best friend for many owners. Lindstrom’s experiment using an MRI helped him discover why. When the subjects saw or heard their phone ringing, their brains fired off neurons in the area associated with feelings of love and compassion. Lindstrom said, “It was as if they were in the presence of a girlfriend, boyfriend, or family member.”
via Our Daily Bread http://ift.tt/1cYVBqB
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